#outsmart vs outspend

 

 



 

see possibilities in brand communication

the science behind our approach

Clarity.Brevity.Conviction.Evidence-based.kourtherapy is essentially a communication supplement made by a team of pharmacists, HCP's, patients, designers, strategists, thinkers, marketeers and makers with a passion for activating wellbeing by understanding people. We believe in healthy experiences that people love.

kourtherapy is used to

Relieve symptoms of unfocused product, brand and business communication, commercialization & sales.
Relieve symptoms of weak & deficient relationship between your brand & target patients, doctors and stakeholders.

Manage acute problems in executing creative, relevant and effective communication campaigns.

Manage relationships with pharmacists, patients, doctors and stakeholders.

Reduce uncertainty about product and brand commercialization initiatives.

Reduce the impact of negative PR and competitive moves.

Reduce the cost of marketing and communication.

Treat medical representative and sales development inefficiencies.

Treat mature product communication

Treat reputation and approval issues

who should use it

Everyone who is interested to focus, to speak and to build a healthy relationship with physicians, nurses, administrators, healthcare opinion leaders, influencers and patients - Pharmaceutical companies - Device manufacturers – Biotech businesses – Hospitals – mHealth – medical laboratories – specialized healthcare providers and centres – local drug stores.

do not take kourtherapy if you

Have had an allergic-type reaction to original, creative and differentiating ideas.

Have had an allergic-type reaction towards result focused and passionate care teams.

Intend to rush into executing a tactical initiative without considering the long term.

Are immune the pivotal role of social activation, digital and engagement in holisitic care.

long term benefits

Improved return on marketing investment

Meaningful and integrated evidence-linked initiatives

Direct connection to healthcare professionals

Direct connection to online and social audiences

A real, authentic and healthy relationship with patients

interactions

We can see the possibilities. Tell our healthcare professional about all the plans and objectives you have, your feelings, the symptoms that challenge you, the campaigns and the initiatives that you have executed.

some brands who prescribed it

bring it to patient life

Make them love you.

People have deep desire to make healthy, confident choices for themselves and for their loved ones. Engage in wellbeing through direct-to-patient campaigns, interactive patient education, corporate image campaigns, patient and consumer programmes, disease awareness programmes, grassroots campaigns

Social medicine

Make your treatment integrated. A patient's experience is shaped by every product, service and message you offer, and each one is a chance to serve their needs and build trust. We have a leading technology platform that is designed for health and wellness that allows you

Identify the true online discussions taking place around the disorder and the drug

Best engage with online communities

Understand the value and influence of patients and followers

Categorize discussions in multiple ways for ongoing

Activate patients, power advocates and change behaviour.

Empower patients to self-care

People adopt what is meaningful to them. That's why great innovation start with understanding your patients' needs and desires. We have a portfolio of offline and digital tools that helps you do just that – tackle behaviour change through social games and apps to engage, educate, and empower patients with chronic conditions

engage the HCP

Make them love you.

Re-define your relationship and make it authentic beyond incentives. Engage in wellbeing through direct-to-HCP campaigns, HCP loyalty initiatives, interactive education, corporate image campaigns, opinion leader development programmes, disease awareness programmes, grassroots campaigns, publication support and promotion.

HCP relationship Management

Make your marketing closed loop with unrivalled targeting. We have pioneered the use of digital communication in the life science industry. This gives you unrivalled targeting by use of interactive e-detailing, data visualisation, direct-to-HCP campaigns

Social HCP

Make your effort integrated. An HCP's opinion is shaped by every service and message you offer, and each one is a chance to serve their needs and build trust. We have a leading technology platform that is designed for health, wellness and life sciences that allows you

Identify the true online discussions taking place around the disorder and the drug

Best engage with HCP online communities

Understand the value and influence of HCPs and followers

Categorize discussions in multiple ways for ongoing

Activate HCPs, power advocates and prescriptions

Lower learning curve on social media

Create content for social media

Tap into our database of relevant hashtags to follow

Empower HCP's and pharmacists to recall your message

People adopt what is meaningful to them. That's why great innovation start with understanding your HCPs' needs and desires. We have a portfolio of offline and digital tools that helps you do just that – tackle behaviour change through sales engagement games, social games and apps to engage, educate, and empower HCP as an education touchpoint.

activate wellbeing

we speak < n > specialties

Mobile health

One of the critical challenges to successful adoption of patient-centered healthcare is ensuring that the patient adheres to his or her medication requirements. This means taking the tight medication in the right dose at the right time, with the right outcomes. The advent of mobile health technology, from SMS programmes to interactive reminders provide more power in assuring compliance. We have employed mobile technology to support brands with their patient reminder initiatives.

Gamification

Our team and collaborating professionals have developed a turn key health adherence solution capable of real change. It helps patients newly diagnosed with a chronic condition to take control of their treatment. Using the engaging nature of social networking and the powerful motivation of games and play, we help patients create healthy new habits specific to their condition through a curriculum that takes them through small steps towards significant change.

application
for the
i2 fellowship